Case Study: Great Clips boosts March Madness awareness and coupon redemptions with Hunt Adkins

Great Clips drives nearly 300K coupon redemptions with Hunt Adkins

Great Clips faced the challenge of breaking through the saturated March Madness advertising space to promote their $10 off coupon. The vendor, Hunt Adkins, developed a digital and TV campaign to make the offer the tournament's top story.

Hunt Adkins created a campaign featuring comedian Mikey Day as a faux sports reporter crashing interviews to promote the coupon. This solution drove nearly 300,000 coupon redemptions and 1.5 billion earned media impressions. The campaign also resulted in a 6% boost in unaided awareness among the target audience, making it the most successful NCAA partner campaign that year.

Great Clips