Case Study: ForeUs builds a bold new identity with Hunt Adkins

ForeUs builds a new identity in 1987 legacy with Hunt Adkins

The customer, ForeUs (formerly the Minnesota Minority Junior Golf Association), needed a new identity to reflect its expanded mission and attract more youth to its program. The non-profit organization, which provides caddying opportunities and life skills to youth of color, was gaining momentum with new partnerships but required a modern name and logo. The vendor, Hunt Adkins, was engaged to provide identity services.

Hunt Adkins developed the new name ForeUs and created a bold logo that leverages golf symbols within a modern color palette. The solution was designed to be inclusive and resolute, effectively embodying the organization's purpose. While the provided text does not include specific metrics on the results, the new identity was implemented to support the organization's goal of taking its program to the next level.

ForeUs