Case Study: Duke Cannon boosts Black Friday sales with Hunt Adkins holiday campaign

Duke Cannon boosts Black Friday sales 127% with Hunt Adkins

The men's grooming brand Duke Cannon faced the challenge of entering the competitive holiday gift market, which for adults is often dominated by traditional items like alcohol and clothing. To help Duke Cannon become a desired gift choice, the vendor Hunt Adkins developed a campaign to rekindle the fun and excitement of receiving presents.

Hunt Adkins created a nostalgic campaign that evoked memories of classic toy catalogs and stop-motion holiday specials. The solution included design, TV, video, digital, and social media work. This strategy successfully drove a 127% year-over-year increase in the brand's Black Friday sales.

Duke Cannon