Case Study: Duke Cannon boosts beard goods sales with Hunt Adkins

Duke Cannon boosts beard goods sales with Hunt Adkins

Duke Cannon, a boutique men's grooming brand, faced a challenge with lagging in-store sales for its beard care products despite strong online growth. The vendor, Hunt Adkins, was tasked with increasing product visibility and connection with the target retail consumer in mass retailers like Target.

Hunt Adkins created a campaign that cast the beard products as the stars of movie trailers in epic film genres like spaghetti western, Kung Fu, and ‘70s buddy cop. This solution personified the products and leveraged nostalgic, masculine appeal to cement the product name and packaging in the consumer's mind. The case study does not list specific measurable results for the campaign.

Duke Cannon