Case Study: Spicy Pie Pizza achieves 230% increase in loyalty-driven net sales with HungerRush

Spicy Pie Pizza - Customer Case Study

Spicy Pie Pizza, a seven-location pizzeria in North Dakota, struggled with a third-party rewards program that produced slow growth, stagnant participation, duplicate customer accounts and time-consuming manual reporting. Seeking a better loyalty solution, Spicy Pie Pizza evaluated options and selected HungerRush’s Honeycomb loyalty platform to replace their prior system.

HungerRush implemented Honeycomb with full POS, online ordering and cloud integration, completing rollout in about two months; the new platform simplified signup and reward redemptions and centralized reporting. As a result, HungerRush’s Honeycomb drove a 230% increase in the percentage of net sales attributed to loyalty, doubled and tripled previous program benchmarks after launch, and saved staff time while improving customer service.

Spicy Pie Pizza

Lexi Bahl

Marketing Director