Case Study: Santa Cruz Beach Boardwalk achieves crash-free, multi-site POS and integrated stored-value payments with HungerRush

Boardwalk Ups Its Game with Flexible POS

Santa Cruz Beach Boardwalk, operating 34 terminals across multiple foodservice locations, was facing daily POS crashes during peak periods and needed a PCI‑compliant, stable multi‑site solution that could support multiple merchant accounts, cashier‑level tracking, employee ID logins, and native integration with its MyBoardwalk stored‑value card. The Boardwalk selected HungerRush to provide a robust POS platform to meet these requirements.

HungerRush implemented its POS platform during the offseason, delivering a reliable communications architecture, support for multiple merchant services, employee card logins, and integration of the MyBoardwalk card; the quick rollout went live within days and eliminated the daily crashes, reliably supporting all 34 terminals through the busiest days. The HungerRush system also enabled accurate fee tracking by restaurant, improved reporting on stored‑value transactions, and produced a smoother guest experience with more actionable revenue data.

Santa Cruz Beach Boardwalk

Monty Matteson

Senior Supervisor of Revenue Systems Technology