Case Study: Wavemaker achieves faster creative testing and 50% lower CPA with Hunch Dynamic Creative

Wavemaker surpasses all marketing expectations with highly-personalized Dynamic Creative

Wavemaker, a global agency focused on growth marketing, needed to improve paid social campaign performance for its telco client, Telekom Slovakia. The team wanted a faster way to create, distribute, and update personalized creatives in real time to drive sales uplift in a competitive market, and turned to Hunch Dynamic Creative.

Hunch provided dynamic templates through Hunch Creative Studio, enabling Wavemaker to scale personalized messaging, speed up creative production, and streamline campaign management and A/B testing. The result was better-performing Facebook campaigns, faster creative testing, best-in-year results, and a 50% decrease in CPA for DPA, helping Wavemaker achieve stronger efficiency and shopper journeys.

Wavemaker

Iva Mandalová

Performance Specialist