Case Study: Kiwi achieves 77% lower CPA and 40% higher CTR with Hunch

Turning the autopilot on Kiwi's paid social with Hunch’s automated and DPA solutions

KiWi worked with Hunch and the In Digital team to improve paid social performance while dealing with a highly manual campaign setup. Their challenge was scaling segmented, personalized ads across 15+ markets and currencies, while keeping flight prices accurate in a fast-changing environment. Manually producing enough creative variants was time-consuming and limited their ability to run dynamic, localized campaigns at scale.

Hunch implemented automated feeds and dynamic product ads (DPA) to populate creatives with up-to-date prices, origin/destination details, and relevant imagery, while also enabling more granular airport-level targeting. With Hunch, KiWi and In Digital achieved a 77% decrease in CPA, a 40% increase in CTR, and scaled creative output 5x to more than 1,200 variants, while reducing the time needed to launch new market campaigns.

KiWi

Rebecca Heller

Performance Director