Case Study: The Gym Group achieves 25% lower CPA with Hunch

The Gym Group lowers CPA by 25% with Hunch

The Gym Group, a UK-based provider of low-cost gym memberships, faced the challenge of scaling personalized advertising for its 240 locations while managing frequent promotional changes. Their generic, one-size-fits-all ads lacked the flexibility to go hyper-local or efficiently update visuals for their rotating offers. They partnered with Hunch to implement a dynamic solution.

Hunch implemented Local Inventory Ads using an inventory feed of gym locations and created distinct ad templates in its Creative Studio. Utilizing Hunch's scheduling widget, The Gym Group could effortlessly switch between promotional and always-on creatives. This solution led to a 25% drop in cost per acquisition and generated an extra 6,663 sign-ups for the gym chain.

The Gym Group