Case Study: The Gym Group automates 50+ gym launch campaigns with Hunch

The Gym Group automates 50+ gym launches and saves 160+ hours with Hunch

The Gym Group, a UK-based provider of low-cost gym facilities, faced a significant operational challenge in managing multi-stage launch messaging for over 15 new gym openings per year. Their lean team was spending over 160 hours manually updating creative assets and copy for each location across four distinct launch stages, a process that was not only time-consuming but also prone to error. To solve this, they partnered with vendor Hunch to implement an automated solution.

Hunch implemented an Automation Plan on Meta that automatically progressed each gym's ads through the four launch stages based on a central timeline feed. This solution activated over 300 creatives across 50+ gym launches, entirely eliminating manual campaign rebuilds. The automation saved The Gym Group over 160 hours of production work and ensured precise, timely messaging. Hunch also helped the customer achieve a 25% lower cost per acquisition (CPA) alongside the major efficiency gains.

The Gym Group