Case Study: Papa Johns cuts cost per order by 22% with Hunch

Papa Johns cuts cost per order by 22% with Hunch

The customer, Papa Johns, faced significant budget waste due to a "franchise targeting gap" in its UK Meta campaigns. Their ads were served nationally, including in areas without a nearby store, which led to inefficient spend and a lack of local context. The agency Bicycle partnered with the vendor Hunch and its localization service to address this challenge.

Using Hunch's dynamic localization, Bicycle automatically adapted national creative to reference a viewer's closest Papa Johns store, along with local offers and calls to action. This solution eliminated the need for manual creative variations. The localized ads delivered a 22% lower cost per order compared to the generic UK-wide approach, reducing budget waste and improving overall campaign efficiency for Papa Johns.

Papa Johns