Case Study: ManpowerGroup achieves real-time recruitment marketing at scale with Hunch

ManpowerGroup scales recruitment marketing 4x with Hunch

ManpowerGroup Netherlands, a major staffing and recruiting firm, faced the challenge of managing high-volume recruitment campaigns in a fast-paced market. Their manual process for updating Meta ads with new and filled vacancies was too slow, prone to error, and led to wasted budget and damaged credibility. They partnered with Hunch to automate this process and maintain a competitive advantage.

Hunch implemented a real-time feed automation solution that connected ManpowerGroup's vacancy portfolio to their ad campaigns. This setup, which refreshes daily, automatically creates and removes ads for individual jobs. The results were significant: 88 ads are now updated daily with zero manual work, production speed increased by 4x, and the team regained hours previously spent on manual updates. This ensured candidates only see ads for current, relevant vacancies.

ManpowerGroup