Case Study: Vitapur achieves 25% higher ROAS with Hunch

Hunch-powered catalogs drove 25% ROAS growth for Vitapur

Vitapur, a home living goods retailer and the largest mattress manufacturer in Slovenia and the region, partnered with **Hunch** to improve its dynamic product ads (DPAs). The team needed a way to repeatedly innovate with DPAs, localize creative for different countries, make large-scale asset production easier, and quickly edit campaigns for many short-term promotions.

Using **Hunch’s** Feed management solution, DPA catalogs, Creative Image Studio, and Dynamic Product Ads, Vitapur was able to build enhanced, on-brand catalogs and automate faster campaign setup and testing. The results included **47% better CTR**, **25% higher ROAS**, and **more than €5M in revenue** generated, with Vitapur also reporting that around **30% of its budget** now runs through Hunch campaigns with stronger performance than standard Facebook ads.

Vitapur

Bogdan Štelcar

International Internet Manager & Head Of Internet Operations