Case Study: Air Dolomiti lowers CPA by 47% with Hunch

Hunch lowered CPA by 47% for Air Dolomiti with automated creative production

Air Dolomiti, the Italian airline of the Lufthansa Group, needed a way to boost summer flight ticket sales while scaling creative production for many airport and route combinations. Working with Hunch, they aimed to manage dynamic ads without the burden of manual, repetitive updates across Facebook and Instagram.

Hunch and Ogilvy implemented automated creative production using a centralized creative feed and Hunch Creative Studio, enabling localized dynamic ads that updated automatically when flight details changed. The campaign delivered strong measurable results: 40% higher reach, 144% more initiated checkouts, 22.2% lower CPC, and a 47.5% lower CPA.

Air Dolomiti

Federica Bocchetti

Paid Social Media Specialist