Case Study: Greene King boosts pub bookings by 55% with Hunch

Greene King boosts pub bookings by 55% with Hunch

The agency Open Partners faced the challenge of creating highly personalized ads at scale to increase bookings and footfall for their client, Greene King, a major UK pub retailer. The primary obstacle was moving beyond standard brand ads and efficiently producing thousands of unique, location-specific advertisements for individual pubs during the Euros football tournament. They partnered with the vendor Hunch to address this.

Using Hunch's solutions, Open Partners implemented an automated workflow for Local Inventory Ads on Meta. The system used real-time sports data and location targeting to generate personalized creatives that showcased the nearest Greene King pub for specific matches. This approach by Hunch resulted in a verified 55% increase in pub bookings and an 11% rise in footfall, significantly outperforming their standard advertising efforts.

Greene King