Case Study: Gigatron achieves 30x ROAS with Hunch

Gigatron gets a 30x ROAS on retargeting using custom images in their DPAs

Gigatron, a leading consumer electronics retailer in Serbia, was struggling to get strong performance from Paid Social ads despite high website traffic. Ahead of its key Black Friday/“Black November” period, the company needed a better way to keep potential customers engaged and drive retargeting performance.

Hunch used its Creative Studio to build custom Dynamic Product Ad (DPA) image templates from Gigatron’s existing designs, then generated and tested dynamic creatives at scale across product sets. The campaign produced around 200,000 unique images and delivered a 30x ROAS, improved customer engagement, and Gigatron’s strongest month for transactions to date.

Gigatron

Ivan Kordic

Web Manager