Case Study: Genero scales localized ad creatives and cuts CPL with Hunch

Genero lowers CPL by 82% with Hunch

Genero, a full-service Nordic growth marketing agency, faced a challenge when working with their client Ruokaboksi, a Finnish meal kit service. Ruokaboksi needed to scale its paid social media efforts, which required Genero to produce a massive number of personalized images for Facebook and Instagram campaigns, a process that was potentially very resource-intensive.

To solve this, Genero implemented Hunch's solution for personalized creatives based on location. Using Hunch, they automated the ad creation process, which allowed them to launch four campaigns comprising 400 ad sets and produce over 1500 unique Facebook creatives. The results were significant: Hunch helped Genero and Ruokaboksi lower their cost per lead by 82% and reduce customer acquisition cost by 62%, all while scaling their budget profitably and reducing the team's workload.

Genero