Case Study: G Adventures achieves localized, scalable travel ads with Hunch Automated Ads

G Adventures Gets Back into the Game with Automated Ads

G Adventures, a Canadian adventure travel company and world leader in adventure travel, needed a way to localize and manage thousands of travel offers across five key markets. The team struggled with time-consuming campaign setup, product-level advertising at scale, and the need for more relevant, personalized messaging during the disruption caused by COVID-19. To solve this, they turned to Hunch and its automated ads solution for catalogs.

Using Hunch’s data management and creative production tools, G Adventures was able to segment campaigns more granularly, generate localized image and video ads, and scale marketing without adding a large team. The result was more relevant, personalized campaigns across multiple markets, helping G Adventures get back into the game after COVID-19 hit, with the team specifically noting that Hunch’s automation and granularity made this possible.

G Adventures

Millie Yervantinan

Global Manager - Digital Marketing