Case Study: Fashion & Friends boosts ROAS and cuts CPA by 50% with Hunch

Fashion & Friends boosts ROAS and lowers CPA by 50% during Valentine’s Day rush with Hunch Dynamic Ad Creatives

Fashion & Friends, a leading fashion retail and wholesale company in the Alps-Adriatic region, needed to convert rising online traffic into more sales during its Valentine’s Day cyber sale. They partnered with Hunch to improve performance using dynamic ad creatives and custom templates.

Hunch worked with Fashion & Friends and MPlus agency to build customized image templates, conditional layers, rules, and alerts for dynamic product ads and retargeting. The campaign generated 5,000 unique images and delivered a 73% purchase ROAS, a 72% increase in purchases, a 62% website purchases conversion rate, and a 50% lower CPA.

Fashion & Friends

Dubravko Opasic

Regional Director