Case Study: Fashion for Cycling achieves 170% higher engagement with Hunch

Fashion for Cycling boosts engagement by 170% with Hunch

Fashion for Cycling, a prominent cycling apparel retailer in Flanders, partnered with the marketing agency MvH Media to run a highly personalized and time-sensitive campaign during the Tour de France. Their challenge was to stand out in a competitive market by elevating their brand and fostering a sense of community among cycling fans. Manually managing ads for 21 different race stages with dynamic content based on stage type and winners would have been incredibly inefficient. MvH Media used Hunch's Autopilot and dynamic product ad (DPA) capabilities to automate this complex campaign.

Hunch implemented a fully automated real-time DPA campaign that used two catalogs to control ad templates and product sets based on the day's race stage and winner. This solution delivered hyper-relevant ads with minimal manual intervention. The results were significant: a 170% increase in engagement rate, a 165% increase in CTR, and a 58% lower cost-per-click. Hunch's automation also led to a 260% increase in bottom-funnel conversion rates for Fashion for Cycling.

Fashion for Cycling