Case Study: Blue Pack Marketing scales ROAS with Hunch automated rules

Blue Pack Marketing scales ROAS with Advanced Automation

Blue Pack Marketing is a North Carolina-based marketing agency that supports brands like Piper Lou across branding, social media advertising, and fulfillment. As its business grew quickly, Blue Pack faced the challenge of scaling paid social performance without relying on inefficient manual campaign management, risking human error and missed opportunities to optimize ad spend.

Hunch helped Blue Pack implement advanced automated rules and KPI reporting through Slack and email. Using features like “Pause and Clone,” Hunch identified stale Facebook ad sets, refreshed them automatically, and gave the team better control over ROAS and spend across Facebook and Google Ads. The result was a 27% increase in profitability, 5x more monthly ad budget handled without additional labor, and major time savings that let the team focus more on strategy and growth.

Blue Pack Marketing

Keegan Rush

Co-Founder