Case Study: America Today achieves 52% higher ROAS with Hunch’s weather-based ads

America Today boosts ROAS by 52% with Hunch

Tailor Digital, a digital fashion agency, faced the challenge of creating timely and relevant weather-based ad campaigns for their client, America Today. Their manual process of tracking forecasts and launching last-minute ads was time-consuming, inconsistent, and lacked real-time accuracy and personalization across different regions. They partnered with Hunch to implement an automated solution using Hunch’s weather ads.

Hunch implemented a fully automated system that delivered real-time, location-specific creatives across 70 cities. Using a live weather feed and a defined matrix, ads for rainy or neutral conditions switched automatically. This solution from Hunch yielded significant results, including a 52% higher ROAS and a 91% lower CPA for weather-triggered ads compared to the previous standard approach.

America Today