Case Study: SPAR achieves 612% higher video completion with Hunch

Adwise achieved 612% increase in video completion rate for SPAR’s “Effe Sparren” campaign with Hunch

SPAR worked with Hunch through Adwise on its “effe sparren” brand campaign, aiming to deliver highly contextual ads at different times of day. The challenge was to serve separate breakfast, lunch, snack, and dinner messages across many store locations without constantly manually updating ads in Meta.

Hunch solved this with Automated Campaigns and a custom localized feed that generated the full campaign structure automatically, including time-based formulas and dynamic ad status controls. The result was 14 hours saved on setup, additional time saved during execution, a 17% decrease in CPM, and a 612% increase in video completion rate for SPAR’s campaign.

SPAR

Zoë Koedam

Social Advertising Marketer