Case Study: Academy Sports + Outdoors doubles DPA performance with Hunch AI-powered templates

Academy Sports + Outdoors doubles DPA performance with Hunch's AI templates

Academy Sports + Outdoors, a major US sporting goods retailer, faced the challenge of choosing the right paid social partner to enhance their advertising performance on Meta. They collaborated with Meta's marketing science team to conduct a Conversion Lift Study, with Hunch participating as a potential vendor offering its AI-powered templates for Dynamic Product Ads.

Hunch implemented its proprietary AI background removal technology to automatically process over 350,000 product images, enabling the creation of personalized ads without manual intervention. The results from the study demonstrated that Hunch significantly outperformed competitor templates, driving a 102% higher incremental revenue and a 2.3x lift in ROAS. These results led Academy Sports + Outdoors to select Hunch as their paid social partner, a decision that also promises an estimated 64% in annual savings.

Academy Sports + Outdoors