Case Study: Intini achieves a refreshed award-winning brand identity with Humus Design

Intini renews brand identity with Humus Design over 2010–Now

Humus Design partnered with Intini, a family-run, award-winning olive oil producer, to help them renew their brand identity and packaging. The challenge was to update the company's corporate image and positioning to better reflect its tradition of quality and innovation.

The solution implemented by Humus Design was comprehensive, encompassing a logo restyling, a complete packaging redesign for all product lines, and the creation of new marketing materials and exhibition stand graphics. The vendor also produced a visual storytelling shoot to highlight the company and its territory. This renewed branding, supported by an awareness campaign, effectively communicated the product's excellence. As a result, Intini's packaging won a Flos Olei award, and the company gained significant recognition as one of Italy's most interesting companies from publications like The New York Times.

Intini