Case Study: FSB Technology achieves accelerated automation and rapid idea generation with Humley’s IdeaBot

A Humley Case Study

Preview of the FSB Technology Case Study

FSB-Technology Accelerate Automation Programme Business Engagement with the ideabot

FSB Technology, an award-winning gaming technology company, needed to accelerate its automation programme and drive business-wide engagement to identify automation candidates and build a pipeline. Through a partnership with Lawrence & Wedlock (L&W), FSB used Conversational AI powered by Humley — notably the Humley-powered IdeaBot — to raise awareness and make it easy for employees to submit process ideas.

Humley’s Conversational AI solution was embedded in L&W’s client portal as the IdeaBot, giving employees an on-demand chat interface to describe processes, get answers, and receive instant feasibility scores as submissions entered an automation pipeline. The initiative produced measurable impact immediately: within days it generated over 20 qualified processes from parts of the business previously unfamiliar with automation, boosting discovery, scalability and overall engagement — all enabled by Humley.


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