Case Study: Soleil Provence achieves 6.3 ROAS from Meta Ads with Humble Bunny

Soleil Provence achieves 6.3 ROAS with Humble Bunny

The customer, Soleil Provence, a French language school in Kanagawa Prefecture, Japan, struggled to recruit students for trial lessons. Their previous attempts with Meta advertising via boosted posts were unsuccessful, and they lacked the in-house expertise to run a larger-scale, effective campaign. They partnered with the vendor, Humble Bunny, to increase sign-ups using Meta ads lead generation.

Humble Bunny implemented a strategic solution, first optimizing the trial lesson landing page for conversions and then launching a targeted Meta lead generation campaign. They used audience targeting, split-tested creatives, and crafted urgent ad copy featuring a discount offer. This approach generated multiple leads, achieving an estimated ROAS of 6.3 and reducing the cost per click by 43.9% within a week.

Soleil Provence