Case Study: SatoshiLabs (Trezor) builds hardware wallet awareness in Japan with Humble Bunny’s LINE ads

SatoshiLabs grows LINE click-through rate 176% with Humble Bunny

SatoshiLabs, the company behind the Trezor hardware wallet, faced the challenge of building awareness for the hardware wallet product category from scratch in Japan. Most potential customers did not know what a hardware wallet was or why they needed one. They hired the digital marketing agency Humble Bunny to build the Trezor brand and convert demand.

Humble Bunny implemented a localized strategy focused on LINE display ads to educate the market, supported by creative testing and website conversion rate optimization. Their efforts made LINE the largest traffic source to Trezor's Japanese site, drove branded search interest to its highest recorded level in Japan, and compounded purchase intent, with add-to-carts growing roughly eight times higher by the campaign's end.

SatoshiLabs (Trezor)