Case Study: Materialise Medical boosts qualified B2B leads in Japan with Humble Bunny

Materialise Medical grows qualified leads 479% with Humble Bunny

Materialise Medical, the medical division of a 3D printing technology pioneer, sought to increase its qualified B2B leads in the competitive Japanese market. They partnered with the digital marketing agency Humble Bunny to develop a tailored online advertising strategy targeting healthcare professionals, hospitals, and medical device companies.

Humble Bunny implemented an omnichannel campaign using Meta, Twitter, and Google ads. Their solution focused on high-value lead magnets, rigorous A/B testing, and precise audience targeting. This approach yielded substantial results, including a year-on-year lead increase of up to 479.34% from top Meta ad sets and a cost-per-lead reduction of up to 63.76%. Humble Bunny also boosted branded search impression share by 67.78% and achieved significant improvements in click-through rates across platforms.

Materialise Medical