Case Study: Etro Japan boosts e-commerce sales and brand awareness with Humble Bunny's omnichannel PPC advertising

Etro Japan boosts sessions 303.61% with Humble Bunny

Etro Japan, the Japanese subsidiary of the Italian luxury fashion brand, sought to increase e-commerce sales and build brand awareness in the highly competitive Japanese market, where established giants dominate. They engaged Humble Bunny to develop and execute an omnichannel digital advertising strategy.

Humble Bunny implemented a comprehensive pay-per-click (PPC) campaign across multiple platforms including Google Search, Performance Max, YouTube, Meta (Facebook/Instagram), and the local LINE platform. Their strategy combined precise search targeting, AI-driven automation, advanced retargeting with dynamic product ads, and local platform expertise. The results were significant, including a 303.61% increase in website sessions from CPC, a 72.81% monthly increase in conversions via Performance Max, and a 4-digit return on ad spend (ROAS) on their best retargeting strategy, all while building lasting brand awareness.

Etro Japan