Case Study: ELLE Japan achieves greater Instagram engagement and brand awareness with Humble Bunny’s custom social engagement strategy

ELLE Japan boosts Instagram engagement with Humble Bunny’s hashtag strategy

ELLE Japan, a lifestyle brand encompassing luxury fashion and cafes, sought to increase its brand awareness and engagement on Instagram among fashion-sensitive young adults in Japan. They partnered with the agency Humble Bunny to implement a custom Instagram SEO and social engagement strategy.

Humble Bunny developed a strategic hashtag program through in-depth market research and proprietary engagement metrics. They created a balanced hashtag list and a posting strategy combining descriptive, community, and high-to-low volume tags. Humble Bunny's data-driven approach, supported by monthly performance reports focused on the PDCA cycle, successfully increased ELLE Japan's followers and overall engagement on the platform.

ELLE Japan