Case Study: Absolut Vodka achieves 2.94M impressions and 225,770 engagements with Humanz

How Humanz worked with Absolut Vodka to drive awareness of their 2 new flavours

Absolut Vodka partnered with the creator commerce platform Humanz to launch its new Passionfruit and Watermelon variants to a South African audience. The challenge was to introduce these new products and drive purchases by authentically engaging a target demographic of men and women aged 29-35.

Humanz implemented a creator-led campaign strategy, gifting influencers with curated boxes to craft signature cocktails and share their experiences. The vendor selected a diverse network of nano, micro, macro, and A-list creators based on their lifestyle expertise and ability to convey sophisticated social experiences. This approach generated over 2.94 million impressions and 225,770 engagements, significantly surpassing the campaign's initial goals for both metrics.

Absolut Vodka