Case Study: Cipla Pharmaceuticals raises testicular cancer awareness with Humanz

How Humanz helped Cipla Pharmaceuticals raise awareness around testicular cancer

Cipla Pharmaceuticals, a world renowned pharmaceutical manufacturer, faced the challenge of raising awareness for testicular cancer and breaking the stigma amongst men to encourage routine checks. They partnered with the vendor Humanz and leveraged its Creator Commerce platform to implement an influencer marketing campaign aimed at making the topic more approachable.

Humanz executed a unique campaign by engaging South African rugby star Faf de Klerk and other influencers to initiate the #fafchallenge. This strategy successfully sparked a widespread conversation, resulting in the hashtag trending as the number one topic in South Africa for over five days. The campaign generated a significant amount of media coverage and drove over 36,000 unique visitors to Cipla's educational website.

Cipla Pharmaceuticals