Case Study: American Swiss achieves 6x industry-average engagement for Mother’s Day with Humanz

How Humanz helped American Swiss break through the noise on Mothers Day!

American Swiss, a jewelry brand, wanted to position itself as a brand that acknowledges all the hard work of motherhood, but it needed to cut through the generic noise of Mother's Day advertising. The brand partnered with the creator commerce platform Humanz to find a more authentic way to connect with its target audience of moms celebrating their individuality.

Humanz used its proprietary algorithms and deep social data to identify and select real people who were mothers themselves and had significant influence within the parenthood category. These creators shared heartfelt and relatable content, which resulted in engagement rates that were six times the industry average. The campaign's success was largely driven by the audience themselves reposting the content and tagging their own mothers.

American Swiss