Case Study: Leading Sportswear Company Optimizes HQ Collaboration and Campus Usage with Humanyze

Leading Sportswear Company Measures Building Usage & Collaboration to Optimize HQ Campus

Leading Sportswear Company worked with Humanyze to optimize collaboration, team placement, and building usage across its global headquarters campus. The company wanted to better understand how physical proximity and building assignments affected both in-person and digital collaboration across 11,000 employees and 58 campus buildings.

Using Humanyze’s anonymous workplace analytics platform and sensor ID card data alongside team-level email interactions, the company analyzed building visits, proximity, and collaboration patterns over two months. Humanyze helped identify siloed teams, inefficient buildings, and groups with low cross-functional interaction, enabling re-stacking and relocation decisions that improved project delivery efficiency and increased opportunities for internal networking and innovation.