Case Study: a leading pharmaceutical company improves team performance with Humanyze

A Pharmaceutical Company Introduces Cultural Changes To Improve Performance

Humanyze worked with a leading pharmaceutical company that was seeing a significant performance gap between teams, even though they sold similar products to similar customers. The company wanted to understand why some marketing and sales teams were outperforming others and what behaviors might help lift the lower-performing groups.

Using the Humanyze Elements Platform, Humanyze analyzed communication patterns alongside employee surveys, office layouts, and team demographics. The analysis showed that stronger team interaction was linked to higher engagement and productivity, while longer-tenured employees tended to show lower energy and output. In response, the company introduced new policies to engage tenured staff, paired them with junior partners, and launched monthly team-building activities. After several months, the underperforming teams caught up to the top performers, with improved cohesion and communication.