Case Study: World's Most Valuable Financial Technology Company Achieves 36% Faster Time-to-First-Engagement with Humantic AI

How The World's Most Valuable FinTech Firm Pioneered Personalization At Scale

The Financial Technology Company, the world’s most valuable FinTech firm, needed personalization at scale to boost outbound sales and speed new-market expansion. Existing one-to-one tools were unscalable, so the B2B Database Marketing team turned to Humantic AI and its Personality AI / Buyer Intelligence capabilities to surface buyer motivations and personality-driven insights across large volumes of leads.

Humantic AI’s solution was piloted in Brazil, integrating personality profiles into the CRM and splitting the salesforce into treatment and control groups; salespeople using Humantic AI insights adapted messaging across email, calls and meetings. The treatment group outperformed the control group, achieving a 36% improvement in time to first engagement (shortening the sales cycle and accelerating new-market expansion), and the company has since begun global rollout of Humantic AI to enable programmatic personalization and smarter product pitches.