Case Study: World’s Foremost Management Consulting Firm achieves faster sales cycles and stronger buyer engagement with Humantic AI

How A Leading Consulting Firm Leverages Humantic AI To Accelerate Sales For Its Fortune 100 Clients

World’s Foremost Management Consulting Firm, through its Sales 2.0 initiative, faced a sudden shift to virtual selling and needed far more sophisticated buyer intelligence to replicate trust and human connection in large B2B dealmaking. To fill that gap it turned to Humantic AI, adopting personality AI capabilities (the Humantic Personality AI assistant) to give consultants deep, pre-meeting insights into buyer motivations and decision-making.

Humantic AI’s personality profiles were embedded into client deliverables, used to create playbooks for discovery, demos, objection handling and closing, and later integrated via APIs into the firm’s analytics platform for broad rollout across its B2B Technology Services practice. The firm’s clients reported higher engagement and accelerated sales cycles after adoption—consistent with other Humantic AI customers (for example, PayPal saw a 36% improvement in time to first engagement)—and the vendor’s insights became a core part of the firm’s deal pursuit approach.