Case Study: Leading DevSecOps Platform Service Provider achieves 49% uplift in meetings booked with Humantic AI

How A DevSecOps Platform Leader Saw A 49% Uplift in Meetings Booked

Leading DevSecOps Platform Service Provider, a 2,000+ employee DevSecOps/SaaS company, was shifting to an ABM sales motion but struggled with poor prospect quality and low buyer engagement. The sales team needed to boost pipeline generation, scale sales development, and increase meeting bookings (target +30%) while reducing manual outreach effort. They partnered with Humantic AI to improve personalization and account-level targeting.

Humantic AI ran a 12-week pilot with 20 BDR/SDR sellers, integrated with Groove, LinkedIn, and Salesforce, and delivered DISC-based buyer insights, automated email personalization, social selling guidance, and buying committee maps plus two Sandler-Certified DISC workshops. The Humantic AI solution drove a 49% meetings-booked rate (vs. a 30% target), 58% positive conversations, and 56% of users reporting pipeline growth, materially improving top-of-funnel performance.