Case Study: JK Moving Services achieves 20% increase in individual sales with Humantic AI

How JK Moving Services Increased Sales By 20% Using Buyer Intelligence

JK Moving Services, the largest independent moving company in North America, faced lost opportunities despite strong brand trust because buyers often chose competitors based on price and comfort with the seller. To address this, JK’s Inside Sales team sought social-selling and AI tools to build better buyer-seller rapport and adopted Humantic AI’s Buyer Intelligence platform and Personality AI Assistant to understand prospects’ communication preferences and motivations.

Humantic AI delivered actionable personality insights that let JK reps tailor tone, pace, and messaging for each prospect, speeding some deals to a first-call deposit and doubling others’ ticket size. Within a month the team reported individual rep sales increases of more than 20% (with some reps seeing up to a 25% lift), at least seven deals closed they believed wouldn’t have closed otherwise, and a 15–18% uplift in win rate—results that prompted plans for broader Humantic AI rollout across marketing and account teams.

JK Moving Services

Ken Cohen

SVP Sales