Case Study: Leading Business Process Services (BPS) Company achieves revenue acceleration and increased pipeline with Humantic AI

How A Publicly Listed BPS Company Accelerated Revenue With Buyer-First AI

Leading Business Process Services (BPS) Company, a publicly listed firm serving hundreds of global clients (including 18 Fortune 500 and 3 FTSE 100 companies), faced six consecutive quarters of flat revenue and sought AI-driven innovation to accelerate growth. The new CEO, with prior CRO experience at an AI unicorn, turned to Buyer-First AI and selected Humantic AI to transform the sales motion.

Humantic AI was deployed across 80+ inside and field sellers with Chrome Extension, Outlook, Calendar, Salesforce and Outreach integrations, driving a 77% adoption rate. Within a quarter users reported measurable impact: one in three saw increased pipeline, 91% felt more prepared for sales calls, and the product earned a median rating of 8/10 — prompting the company to make Humantic AI a permanent part of its sales tech stack.