Case Study: Wellington Drive Technologies Limited achieves personalized, humanized sales and faster deal closes with Humantic AI

Building a Personalized Sales Motion For The Post-COVID World Using Humantic AI

Wellington Drive Technologies Limited (WDTL), a New Zealand–headquartered leader in IoT-based asset control and commercial refrigeration solutions active in 18+ countries, faced a deep challenge when COVID forced its long, relationship-driven sales cycle online. To restore the “human connect” and accelerate remote selling, WDTL turned to Humantic AI’s prospect/people intelligence solution to better understand prospects’ personalities, decision styles and communication preferences before meetings.

Humantic AI provided personality profiles, email personalization guidance, DOs and DON'Ts for outreach, and negotiation/closing cues that WDTL deployed initially with a U.S. team and rolled out globally within six months. The vendor’s insights are now used across the entire sales cycle; a skeptical regional leader became a convert within one quarter and the whole sales organization adopted Humantic AI within two quarters. WDTL credits Humantic AI with enabling highly targeted outreach and a tailored social-proof case study that unlocked a stalled pilot and paved the way for a lucrative deal.

Wellington Drive Technologies Limited

Michael Young

Regional Director for North America