Case Study: Fortune 10 Company achieves 6.2% lift in customer engagement with Humantic AI

How A Fortune 10 Company Saw A 6.2% Lift In Customer Engagement

Fortune 10 Company, a global technology leader with 100,000+ employees, faced a challenge of feeling distanced from customers as interactions shifted digital post‑COVID and wanted to deepen its “customer obsession.” The company turned to Humantic AI, deploying the Humantic AI platform (buyer profiles, Buying Committee Maps and Generative AI suite) to help sales teams personalize outreach and reconnect with buyers.

Humantic AI was rolled out to 70+ ADM and AE sellers with Salesloft and Salesforce integrations and Sandler-led training; Demand Gen used DISC‑tuned, AI‑drafted emails while Account Management leveraged profiles and meeting prep tools. The result: a 6.2% median lift in customer engagement for the top five users (2.5% median change across all users), 56% of users reported increased pipeline, and 100% said they felt more prepared after using Humantic AI.