Case Study: Domo achieves 22.5% more deals closed with Humantic AI

How Domo Closed 22.5% More Deals With Humantic AI

Domo, a NASDAQ-listed Data Experience platform, faced slowing revenue growth and declining retention amid difficult macro conditions and wanted to shift to a buyer-first sales approach. Under CDO Mohammed Aaser, Domo piloted Buyer Intelligence by Humantic AI — a Personality AI solution — to test whether personality-informed, personalized outreach could improve pipeline generation and deal outcomes.

Humantic AI ran a 6‑week pilot with AE and ADM reps and was then rolled out to 50–70+ sellers with native CRM/Salesloft integrations and personality-based lead scoring. The Humantic AI solution drove measurable gains: 2.1x more meetings booked, a 22.5% increase in closed deals, a 27% lift in lead-to-opportunity conversion, and reps using the tool saw ~15–30% higher win rates, leading Domo to make Personality AI a core part of its sales strategy.

Domo

Mohammed Aaser

Chief Data Officer