Case Study: Yieldmo Prevents Fraud and Lowers IVT with HUMAN Ad Fraud Defense

Yieldmo Prevents Fraud Despite Rapid Growth

Yieldmo, an exchange for programmatic advertising, needed to protect its rapidly growing mobile marketplace from fraud as supply of ad opportunities surged 677% over three years. To maintain trust for advertisers and publishers, Yieldmo partnered with HUMAN and used its Ad Fraud Defense solution alongside internal controls.

HUMAN implemented Ad Fraud Defense globally to provide low-latency request-to-bid data, actionable insights, and multilayered fraud detection across Yieldmo’s platform. As a result, Yieldmo’s invalid traffic rate fell 90% from 1% to 0.1%, helping the company scale confidently while preserving inventory quality and marketplace trust.

Yieldmo