Case Study: VPP Gaming Network Rebuilds Player Reach with HUMAN Malvertising Defense

VPP Gaming Network Rebuilds Reputation After Losing 46.4% Player Reach Due To Malicious Ads

VPP Gaming Network, an ad platform for video games serving half a million regular users and 500 million impressions, was struggling with malvertising that triggered forced redirects, complaints from players, and removals from game developers. Despite using tools like Confiant and manually hunting bad ads around the clock, the network continued to be hit by malicious ads and lost 46.4% of its player reach.

VPP Gaming Network implemented HUMAN’s Malvertising Defense, which uses real-time behavioral analysis and a single-line integration to block malicious ads without disrupting revenue. With HUMAN, the company reduced manual cleanup, protected publisher revenue, and rebuilt trust with players and developers, helping its network grow again after the major reach loss.

VPP Gaming Network

Toan Nguyen

Founder