Case Study: TripleLift Achieves Safer CTV Expansion with HUMAN Ad Fraud Defense

TripleLift Leverages HUMANs Ad Fraud Defense Solution To Drive Expansion into CTV

TripleLift, the advertising technology company behind a massive marketplace of 54 billion daily transactions, was rapidly expanding its Connected TV (CTV) business and needed to maintain exchange quality as high CPMs attracted bad actors. To protect its growing ecosystem and give buyers confidence in its inventory, TripleLift turned to HUMAN’s Ad Fraud Defense solution.

HUMAN’s Ad Fraud Defense helped TripleLift detect and mitigate sophisticated bot activity before bids were sent to DSPs, safeguarding more than 90 billion CTV bid requests last year. As a result, TripleLift was able to add over 30 new inventory partners while keeping valid in-app inventory at 99.6% and maintaining strong protection across its expanding CTV and in-show offerings.

TripleLift