Case Study: Top 5 Digital Publisher Company Re-establishes Visitor Trust with HUMAN Malvertising Defense

Top 5 Re-establishes Trust With Visitors After Malvertising Hijacked User Experiences

Top 5 Digital Publisher Company, a leading review site and sizable digital publisher, faced malvertising issues that were hurting traffic, revenue, and user experience at specific times and on specific parts of the site. After ruling out technical issues and malware, the company determined that intrusive ads were causing unwanted redirects. HUMAN was brought in to help address the problem with its Malvertising Defense solution.

HUMAN implemented Malvertising Defense, a behavioral analysis-based service that stops malicious ad redirects in real time while still allowing ad creatives to render and preserving ad revenue. Top 5 deployed it quickly with a simple JavaScript tag, and HUMAN immediately stopped the malvertising activity. The result was a restored user experience, no ongoing need for regular monitoring, and a non-issue status for malvertising going forward.