Case Study: Rise Achieves Less Than 0.8% Fraud with HUMAN Ad Fraud Defense

Superior Precision and Accuracy Fights Fraud while Growing Revenue Potential

Rise, a programmatic platform for publishers, needed stronger fraud protection to safeguard its proprietary video player, ad server, and marketplace. The company was concerned that invalid traffic could distort its data models, hurt auction quality, and discourage advertisers, so it looked for a more accurate, transparent solution from HUMAN.

HUMAN implemented Ad Fraud Defense to scan 100% of Rise’s pre- and post-bid traffic, covering more than 50 billion requests per month across 2,000+ sites. The solution helped Rise maintain an average detected IVT rate of less than 0.8%, improving precision and enabling the company to monetize more inventory with confidence while quickly onboarding off its previous provider.

Rise

Tal Shaked

Chief Business Officer