Case Study: Shiekh Shoes achieves bot protection and prevents ATO with HUMAN

Shiekh Shoes Protects Hype Sales and Prevents ATO

Shiekh Shoes, a U.S.-based sneaker and streetwear retailer with a significant online business, was struggling with bot-driven hype-release traffic and account takeover attempts. These attacks slowed site performance, frustrated real shoppers, and enabled criminals to validate stolen credentials and commit fraud. HUMAN helped address these application security challenges with its Application Protection solution.

HUMAN’s Application Protection was integrated with Shiekh Shoes’ Fastly CDN configuration in less than a day, without changes to origin servers, and used behavior-based machine learning to identify bots before pages were served. Within 24 hours, it blocked over 99% of bot visitors, improved site performance, reduced hosting and bandwidth costs, and gave real customers a fair chance to buy hot products.

Shiekh Shoes